Kinnie, the Mediterranean Classic since 1952, is proud to announce its collaboration with X Factor Malta as its Official Partner for this record-breaking TV show, now in its third season locally.

X Factor Malta Season 3 airs every Sunday at 8.50pm on TVM and follows the contestants’ journey through different phases starting with the Auditions, followed by Bootcamp, the Chair Challenge, the Judges’ Houses and ending with the Live Shows culminating in an exciting Final on Saturday, 6th February 2022.

This year’s judging panel sees the return of well-known judges, Howard Keith Debono and Ira Losco, with new judges Philippa Naudi, one half of popular sister duo – The New Victorians, and Ivan Grech, front man of Winter Moods joining them. The show is once again presented by Ben Camille.

Mr Karl Bondin, Marketing Manager at Simonds Farsons Cisk plc, commented, “Kinnie has long been a supporter of local musicians and artists, having supported many artists and performers over the years. This year’s collaboration with X Factor, a global and local phenomenon since its first season, reinforces the brand’s commitment to supporting local talent.”

“Kinnie will accompany the judges and participants throughout the season from the Auditions through to the Final Live Show. In addition loyal Kinnie consumers and followers can expect some pleasant surprises along the way such as competitions to win tickets to the live shows, a consumer offer in store, as well as exclusive X Factor content rolling out on the brand’s social media platforms,” added Mr Bondin.

The X Factor is a Syco Entertainment owned format, globally co-produced and owned by Fremantle Media Limited and produced locally by Greatt Company Limited in collaboration with Public Broadcasting Services Limited.

Kinnie, Diet Kinnie and Kinnie Zest are produced, marketed and distributed by Simonds Farsons Cisk plc. Follow Kinnie on https://www.facebook.com/kinnie.mt and https://www.instagram.com/kinnie_malta/.