Simonds Farsons Cisk plc has just launched the new addition to its 7UP range: 7UP Pink Lemonade Zero Sugar.

With its refreshing taste of 7UP Lemon and Lime with a burst of raspberry flavour, 7UP Pink Lemonade Zero Sugar will be serving fizz, fun and pink at this year’s Farsons Beer Festival at the Ta’ Qali National Park from 23 July to 1 August.

“This campaign is more than just flavour; it’s about delivering a sense of physical and emotional refreshment and upliftment. It invites our audiences to experience 7UP® in a way that’s unexpected, vibrant, and joyfully different. Pink isn’t just a colour, it’s a fresh splash in everything it touches,” said Mr Karl Bondin, Head of Marketing.

The 7UP range includes 7UP, 7UP Zero and the new 7UP Pink Lemonade Zero Sugar and is available in 50cl and 1.5 litre bottles in all retail outlets nationwide.