Monin, a global leader in premium flavour solutions, is proud to announce the launch of PURE by Monin, a new collection of eight innovative concentrates that capture the essence of natural taste – crafted for those who want to keep calories low whilst still enjoying their drinks.

PURE by Monin offers a refreshing way to enjoy gourmet-quality beverages with no added sugars or sweeteners. Each concentrate is made with only juice and natural flavours, providing a clean, authentic taste experience that aligns with today’s growing demand for transparency and wellness in food and drink.

“PURE is more than just a product line, it’s a response to the evolving lifestyle of consumers who are looking for skinny drinks without compromising the taste,” said Petra Soler, Brand Executive for Monin.

Available in a selection of flavours including Red Berries, Mint, Cucumber, Peach Apricot, Green Apple, Mango, Lemon Lime and Pink Grapefruit, PURE by Monin is ideal for crafting low- or no-sugar beverages. Whether you're enhancing iced teas, lemonades, cocktails, or flavoured waters, PURE makes it easy to create delicious drinks that align with a balanced lifestyle.

Signature suggestions include:

1. PURE Green Apple – add a vibrant twist to a Gin & Tonic.
2. PURE Mint – Refresh your Marrakech Iced Tea with cool, herbal notes.

PURE by Monin is available at Farsonsdirect in Mriehel or online www.farsonsdirect.com.