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Newsroom

Kinnie main sponsor for new exciting TV gameshow PANIKU

20 Oct 2025 / Press Releases

Kinnie, Malta’s iconic soft drink, is proud to announce it is main sponsor of PANIKU, a brand-new local TV gameshow based on the popular board game by BDL Books.

PANIKU premiered this October and airs weekdays on TVM just before the 8pm News. Hosted by beloved Maltese TV personality Jamie Cardona, the show promises high-energy entertainment, fast-paced challenges, and a thrilling €30,000 prize vault.

“Kinnie has always celebrated local talent, creativity and community,” said Clara Bugeja Jensen, Brand Executive for Kinnie. “We’re thrilled to support a homegrown production that will be bringing excitement into living rooms across Malta and Gozo.”

With its blend of strategy, humour, and heart-racing decisions, PANIKU is set to become a household favourite, and Kinnie is proud to be part of the journey.