Two global titans of flavour join forces to launch a unique spicy vodka as consumer demand for hotter flavours accelerates

Absolut Vodka and Tabasco® brand are firing up the global spirits scene with the launch of a new spicy vodka, Absolut® TABASCO™. Launching from April 2026 onwards across 50+ markets, including the US and the UK, this bold innovation captures the heat that spirit drinkers worldwide crave.

Crafted by fusing Absolut Vodka with a unique and completely natural essence (there’s no added sugar) created from the fermented, aged red pepper mash used to make TABASCO® Sauce – Absolut® TABASCO™ delivers the distinctive heat and aroma of the world’s most famous pepper sauce in the world’s leading premium vodkas.1

The new Tabasco®-Sauce-flavoured vodka comes amid strong, growing demand for hotter flavours. Whether it’s the brunch staple, a Bloody Mary with bite or a Spicy Lemonade, which tingles, Absolut® TABASCO™ is for them – a smooth-tasting vodka with a heat that builds to leave a warm feeling on the lips with every sip.

The Absolut TABASCO® collaboration unites two titans of flavours, each with more than a century of history and a legacy of authenticity and quality.

Founded in 1868 on Avery Island, Louisiana, where it is still produced today, Tabasco® Sauce uses just three ingredients: handpicked red peppers, salt, and vinegar. Once mashed together, the red pepper mix is aged and fermented in reclaimed oak barrels for up to three years, creating the sauce’s subtle, unique flavour.

Absolut Vodka is also made using just three natural ingredients – pristine water sourced from a local deep well, a proprietary strain of yeast and winter wheat grown on nearby farms. This premium vodka is only distilled in the small town of Åhus in Southern Sweden, using the same continuous distillation process introduced by its Swedish founder, L.O. Smith, in the 1870s.

The brands' rich heritages come together through the design of the Absolut TABASCO™ bottle. It seamlessly blends their iconic bottles into one; the bottle’s colours and diamond label shout Tabasco® Sauce, but the apothecary-inspired shape is unmistakably Absolut Vodka.

Absolut® TABASCO™ (38% ABV) will launch across 50+ markets worldwide from February 2026. Inspired by Absolut Vodka's legendary print ads, the launch campaign will turn up the heat to leave no doubt that the new flavour will fire up cocktails worldwide.

Absolut Vodka is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group.