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The Glenlivet announces the arrival of Founder’s Reserve 12/14/2015

The Glenlivet announces the arrival of Founder’s Reserve

The Glenlivet has today announced the arrival of Founder’s Reserve in Malta. A new, permanent benchmark expression in the brand’s core range, Founder’s Reserve has been created as the ultimate tribute to founder George Smith’s original vision to craft the definitive, smooth single malt whisky.

At the heart of The Glenlivet style is its classic fruitiness, the result of the unique, wide lantern-shaped stills that were designed by Smith himself. For The Glenlivet Founder’s Reserve, this fruitiness is brilliantly complemented with a creaminess and sweetness from the addition of First Fill American oak casks, resulting in a malt of exceptional smoothness; the very quality for which George Smith’s The Glenlivet was widely admired and appreciated in his day.

This exciting new single malt is presented in a clear glass bottle, used to reinforce the quality credentials of the liquid, highlighting its alluring, pale gold colouring. The packaging is a fresh Georgian Blue in colour, with a look that feels both classic and contemporary. The new signifier for The Glenlivet, featuring the Packhorse Bridge which crosses the River Livet, appears on both the bottle ‘cartouche’ and on the lid of the carton, with George Smith’s signature featuring boldly on the front face of the carton, providing dynamism and stand-out on shelf.

The Glenlivet Founder’s Reserve, will be replacing the Glenlivet 12YO, and is already available in selected retailers including Farsonsdirect www.farsonsdirect.com.

The Glenlivet is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited.