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Tennis player, Francesca Curmi, appointed San Michel brand ambassador 20/05/2019

Tennis player, Francesca Curmi, appointed San Michel brand ambassador

San Michel Pure Table Water, a long-time supporter of tennis in Malta, is proud to announce the appointment of top world junior tennis player Francesca Curmi, as brand ambassador.

Francesca started her tennis journey when she was just 7 years old. Since 2014, she has played in 81 international tennis tournaments in 32 countries across the globe, notching up more than 285 competitive matches with a win-to-loss ratio of 70%. In January 2019 she was ranked number 52 on the world Junior circuit and has to date participated in all the junior Grand Slams – Roland Garros, Wimbledon, US Open and Australian Open. During 2018 Francesca beat 8 of top 50 world junior players.

“We are proud to be working with an athlete of such great calibre. Francesca achieves this level not only because of her talent and professional team but more importantly because of her hard work. As a young teenage athlete, Francesca has several attributes that match our brand values. She is focused, self-confident, successful and aggressive on the field,” said Ms Lara Filletti, San Michel Brand Executive at Simonds Farsons Cisk plc.

During the third quarter of 2019, Francesca will start her ITF World Tennis Tour that provides professional opportunities for players desiring to compete at the highest stages of professional tennis. Francesca claims “that there is a big difference in experience between the juniors and pros. From a physical perspective, you are competing with players who are stronger and more experienced. It will be good for my tennis development, as I will be challenged to up my game.”

“My goal for this season is mainly to improve my tennis skills on all levels. There is always something to improve and training is challenging. I plan to play a lot of pro tournaments to find out how far I am in my tennis development, and where specifically I need to improve in order to be successful and competitive.”

Francesca is confident that her performance to date will encourage her further throughout the remainder of her junior career and motivate her to work even harder to achieve her longer-term goals of qualifying for the professional Grand Slams and getting into the main draw.

San Michel Pure Table Water is bottled, marketed and distributed across Malta and Gozo by Simonds Farsons Cisk plc.