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PERRIER announces collaboration with TAKASHI MURAKAMI 2/16/2021

PERRIER announces collaboration with TAKASHI MURAKAMI

Perrier® reveals a new, vibrant worldwide collaboration in 35 markets with renowned artist Takashi Murakami, inspired by the colorful universe of the artist and the pop cultural spirit of Perrier®: PERRIER x MURAKAMI.

Perrier® carbonated mineral water, announces PERRIER x MURAKAMI, a new, vibrant collaboration with renowned artist Takashi Murakami. A premium, limited edition Perrier® screen printed glass bottle featuring original artworks by Takashi Murakami were launched around the world last month, followed by a full launch of the Perrier® original range in the colors and motifs of Murakami.

Murakami is the latest artist to have fun restyling the iconic and vibrant Perrier® brand. The PERRIER x MURAKAMI collaboration continues the long-standing creative relationship between Perrier® and great artists.

Over its 150 years history, the brand has collaborated with some of the world’s most influential artists, including Andy Warhol, Salvador Dalí, Bernard Villemot, Raymond Savignac, Carlu and Jean-Gabriel Domergue, all of whom created trailblazing posters and artworks for the brand.

Murakami’s signature smiling flowers will bring an extra pop of colour and joy to the iconic green Perrier® bottles. Some bottles also feature Murakami’s most beloved characters, Kaikai and Kiki, who also appear alongside Perrier® in a 30-second animated film, produced with Murakami.

Murakami is considered one of the most important Japanese artists of our generation, and even, Japan’s superstar artist. Drawing from traditional Japanese painting, sci-fi, anime, and the global art market, Murakami creates paintings, sculptures and films populated by repeated motifs and mutating characters of his own creation. His wide-ranging work embodies an intersection of pop culture, history, and fine art, merging the commercial and fine art realms and flattening the distinction between high and low culture.

While he is most popularly associated with the smiling flower motif and bright, playful imagery, Murakami’s wider body of work often engages with challenging, serious themes, communicated through a highly intricate and multi-layered pictorial language.

“When Perrier® first approached me, I felt extremely lucky to have the opportunity to collaborate with this sparkling water brand with such a long history. It held many positive associations for me – for example, when I was 32 and started living in New York, I used to drink Perrier® a lot. Even further back, though, I have another very strong memory: I was on the first romantic date of my life at age 18 with a girl two years my senior. We went to a place in Ginza and I ordered a bottle of Perrier®, mistaking it for alcohol. I remember it all so clearly – especially how confused I felt when I didn’t feel any alcohol effects after drinking many glasses!”

“Perrier® for me is closely associated first with the colour green – of course! – and then, with the pleasant bubbling sound of carbonation. I’m grateful to be part of the brand’s expanding views and future-facing concepts through this collaboration.

I also wonder if today, when we can no longer unthinkingly hug, kiss, or shake hands, perhaps the stimulating sensation of the Perrier® bubbles on our tongues will be even more heightened, as one of the enjoyable tactile experiences still available to us! I am delighted to be part of this collaboration with Perrier® and I hope that together, we can heighten that sense of relationship further, sharing a little more joy and hope for the future.”

- Takashi Murakami.

For more information, visit www.perrier.com/murakami and follow us on social: www.instagram.com/perriermt and www.facebook.com/perriermt

The PERRIER x MURAKAMI limited edition is available nationwide in 33cl glass, 75cl glass and 1 litre PET.

Perrier is proudly imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group.