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Baladin’s Teo Musso tells his story in ‘Italian Genius’ 3/15/2023

Baladin’s Teo Musso tells his story in ‘Italian Genius’

Teo Musso has been chosen by RAI (Italian national television) to tell his story and that of his Baladin brewery in 'Italian Genius', the series dedicated to leading figures of 'Made in Italy' known and appreciated throughout the world for their ability to innovate.

Teo Musso's story is that of a rebel entrepreneur who, starting from a constant need for change and animated by a crazy vision, becomes one of the most significant representatives of a new way of understanding beer: strictly artisanal and preferably to be combined with food. A revolution that Musso carries on by structurally modifying the physiognomy of his city through the creation of a pub, an underground beer-duct and a state-of-the-art brewery that attracts tourists and enthusiasts from all over the world.

In this episode Musso tells his story, from his farmer’s origins and the relationship with his parents to the desire for rebellion and his always creative and nonconformist choices. He talks about the beginnings of his brewing career, from the pub in Piozzo, his native village, to the modern factory three kilometres from the house where he was born.

In just over thirty minutes Musso reveals the motivations that led him to make all the visionary and risky choices that made him one of the most influential brewers in the world and a point of reference for all those who approach the magical world of craft beer and its pairing with food.

Teo Musso – Italian Genius is available for viewing here: https://www.raiplay.it/video/2023/01/Teo-Musso---Italian-Genius-del-25012023-1f51fa43-bf0f-455a-8918-170126118863.html

The Baladin range of craft beer is imported, marketing and distributed by Farsons Beverage Imports Company (FBIC) Limited and is available at Farsonsdirect, The Brewery, Mdina Road, Zone 2, Central Business District, Birkirkara or online www.farsonsdirect.com