Kinnie is proud to have sponsored local band Red Electrick’s new single and music video, Young Again. The single and its music video were launched locally on the 10th December and have already received great reviews.
“Kinnie is a Maltese success story and has always supported Maltese talent. We are proud to be a local brand supporting one of the best local bands. Thanks to the collaboration between us, Stargate Studios and BPC International, this Christmas we have created a world class music video which really does justice to a great song,” said Susan Weenink, Head of Marketing and Communications at Simonds Farsons Cisk plc.
Peter Borg from Red Electrick commented, "Young Again has a nostalgic theme, dealing with the subject of time and how people make use of it. We are all getting older all the time and the moments we live can never be relived. One day, our time will run out so it is imperative that we make the best use of the few days we are given!"
"We feel blessed to have been given the opportunity to work with such a great team of professionals on this project. Each and every person contributed to the success of Young Again. From the amazing Stargate Studios, to Kinnie's support, to Sigmund Mifsud and the Malta Philharmonic Orchestra. We feel that we put together the perfect team to produce a product which can compete head to head with foreign productions," he added.
The production of the music video was in the hands of Stargate Studios with the collaboration of agency BPC International Ltd. “It was a pleasure working on such a great track and collaborating with Kinnie in order to promote such fine local talent,” said David Serge, Director of Photography at Stargate Studios.
Besides the official music video, a 4-minute behind the scenes video has also been launched allowing fans to get a glimpse of what goes into the making of such a production. This video may be viewed here: https://www.youtube.com/watch?v=_06Os9AvljQ.
Kinnie is produced, marketed and distributed by Simonds Farsons Cisk plc, a member of the Farsons Group.