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Ballantine’s Finest impresses this Christmas with new limited edition gift packs 12/10/2013

Ballantine’s, the No. 2 Scotch whisky in the world, has unveiled two new contemporary limited-edition designs for its Ballantine’s Finest gift packs, launched to drive brand awareness and create stand-out on-shelf in the off-trade this Christmas.

The two new designs - a gift zip pack and a gift tin, each containing a bottle of Ballantine’s Finest - are available in Malta.

The zip pack is expected to appeal to younger whisky drinkers, thanks to its contemporary design and novel form, using high density nylon material for a premium feel. The pack is unmistakeably Ballantine’s, with the brand’s iconic chevron label shape, its crest, and its renowned “B” signifier featuring prominently on the front of the pack.

Designed to be an evolution of the new, understated gift tin unveiled in 2012, the 2013 version uses a ribbon design to evoke the association with gifting and a wrap-around feature that also mirrors the back of the tin. Lined up, the design is guaranteed to create a strong merchandising display feature.

The release of the two new Ballantine’s Finest gift packs follow the October 2013 launch of Ballantine’s new global positioning, Stay True, Leave An Impression, which aims to continue the legacy of founder, George Ballantine, celebrating his own intrinsic values.

Peter Moore, Ballantine’s Global Brand Director commented: “Building on the enthusiasm we received for our new-look Finest gift packs in 2012, this year we have created two contemporary designs that we believe will appeal to modern Ballantine’s drinkers and that truly reflect the personality of the brand.

Ballantine’s is imported, marketed and distributed by Farsons Beverage Imports Co. Ltd. (FBIC) a member of the Farsons Group.

About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.