About - Group Structure - Trident

About / News

News details

Euro 2012: What would you do to be there? 3/30/2012

What would you be willing do to attend a Euro 2012 football match in Ukraine? Carlsberg is giving two Maltese residents, who answer this question creatively and originally, the opportunity to be present at one of the most sought-after sporting events this year.

Limited Edition 50cl can Euro 2012 6-packs have been produced specially for this occasion. Participants are to fill in the entry form found at the bottom of the Euro 2012 six-pack to take part. Answers will be judged on their creativity and originality and an independent jury will then select the best four entries for a final round. The finalists will have to carry out what they have claimed to be willing to do, in front of a Carlsberg film crew.

Footage of the above activities will be posted on the Carlsberg Facebook page and the two most original acts will each win a Euro 2012 VIP experience consisting of a ticket to a Euro 2012 match, including flights and accommodation for one night.

“Similar promotions are currently being run in many countries where Carlsberg is present. The concept is based on the courage and reward platform which Carlsberg launched globally in 2011. It is all about fun and having the courage to step up and do something out of the ordinary, and to be rewarded for this act of courage,” said Ms Gabriella Galea Gusman, Carlsberg Brand Executive.

Furthermore, all participants can benefit from a voucher for a free Carlsberg can which can be claimed with the next purchase of Carlsberg. The voucher is valid till 31st July 2012.

Submission deadline is May 5, 2012. Terms and conditions apply. Refer to base and inside of Carlsberg Euro 2012 pack for more details or visit www.farsons.com/carlsberg.

Carlsberg is brewed and packaged in Malta by Simonds Farsons Cisk plc.