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Kinnie, Malta’s own favourite soft drink, in image makeover 8/18/2011

The Kinnie brand has recently been given a new image makeover giving it a more modern and refreshing look.

Ms Susan Weenink, Head of Marketing and Communications commented, “Kinnie is a well-loved and respected brand in Malta and beyond, and any change we propose only comes about after extensive research sessions, which in this case we conducted both in local and overseas markets.  Naturally, the unique taste of Malta’s own favourite soft drink has remained unchanged and we are confident that Kinnie’s many loyal consumers will appreciate this new modern look.”

“The colours and imagery chosen for Kinnie’s new look are vibrant and energizing, and yet respectful of the brands’ origins and loyal consumers. Today’s consumer is faced with a vast selection of goods and services in an extremely crowded market place, making it imperative for brands to be visually striking and attractive in order to stand out from the crowd. This is particularly crucial in overseas markets where Kinnie is still in its infancy stage,” continued Ms Weenink.

The image makeover extends across all the Kinnie range which also includes Diet Kinnie and Kinnie Zest.  This launch is accompanied by a national advertising campaign and new in-store promotions.

Kinnie is produced, marketed and distributed by Simonds Farsons Cisk plc.