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Cisk Chill Lemon Lager Beer – a new addition to the Cisk family 6/24/2011

Simonds Farsons Cisk plc has introduced a new addition to its range of beers under the Cisk label. Cisk Chill Lemon Lager Beer is a refreshing lemon-flavoured lager beer with a 4% alcohol level. Packaged in a clear glass bottle, Cisk Chill is distinguished from the other beers in the Cisk range that are packaged in a dark brown glass bottle.

“Simonds Farsons Cisk plc has always been at the forefront of innovation and new package development, and the introduction of Cisk Chill is yet another example of the company’s firm belief in this. The launch of this beer is the culmination of two years of market research and product testing and we are confident that the new beer will be appreciated by many, especially in the summer,” commented Susan Weenink – Head of Marketing and Communications at Simonds Farsons Cisk plc.

The launch of Cisk Chill also completes an upgrading exercise in the packaging graphics of the full Cisk range across all of its glass and cans packages that started a year ago.

Cisk Chill is packaged in 25cl bottles and is available nationwide in local stores, supermarkets, bars, pubs, beach clubs, and restaurants. It can also be purchased online at http://www.farsonsdirect.com/.

The award-winning Cisk range of beers includes Cisk Lager, Cisk Export Premium Lager, Cisk Excel Low Carbohydrate Lager and Cisk Extra Strong Lager, as well as the recent addition, Cisk Chill Lemon Lager Beer. All Cisk beers are brewed to the highest standards by Simonds Farsons Cisk plc using only the choicest raw materials. For more information about Cisk Chill visit www.facebook.com/ciskchill.