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St Patrick’s Day – The friendliest day of the year 3/8/2011

On March 17, people around the world will unite in celebration of St Patrick’s Day, which this year is also appropriately named The Friendliest Day of the Year. More than 60 million people globally claim Irish ancestry, including the 4.1 million citizens of Ireland. Everyone, whether Irish or not, will be encouraged to ‘become Irish for the day’ in honour of this cultural and traditional day.

Much like St. Patrick’s Day, Guinness is steeped in Irish history and tradition and has become a symbolic representation of Irish culture. In 1759, Arthur Guinness signed a 9,000 year lease on the world famous Dublin brewery at St. James’s Gate. Since then, Guinness has become one of the most iconic brands of all time, built on a commitment to product excellence, innovation, social benevolence and philanthropy. Brewed in almost 50 countries, it is enjoyed daily in over 150 nations across the globe.

“St. Patrick’s Day and Guinness are symbolic of not only Irish culture but celebrating life,” Fergal Murray, Guinness Master Brewer said.  “The best way to celebrate is by gathering a group of friends and toasting the energy, happiness and friendship that good company may bring. Please remember to enjoy Guinness on St. Patrick’s Day, and on any occasion, responsibly,” he added.

On March 17, various pubs all over Malta will be taking part in this global celebration and handing out special branded gifts to Guinness drinkers. This year, Guinness lovers who are not able to go down to the pub will still be able to get into the Irish spirit of festivity by purchasing a four-pack from their supermarket and get an exclusive Guinness ball pen in a case.

St. Patrick’s Day celebrations take shape differently around the world, from festive parades in the United States, Munich and Tokyo to the flocking of “honorary Irishmen” in Russia and France to their local Irish pub. More than 10 million pints of Guinness are raised around the world in celebrations large and small everyday around the globe and even more so on St. Patrick’s Day.