The owners of Guinness, the world’s best-selling stout beer have announced the celebration of Arthur Guinness Day, to be held on Thursday 23rd September 2010. Celebrations will again take place across the globe, with people coming together to raise a glass to Arthur Guinness at events and festivities across Ireland, Europe, Asia, Africa, North America and the Caribbean.
Arthur Guinness Day honours the remarkable legacy of Arthur Guinness, the pioneer and philanthropist, who signed the 9,000 year lease on the St. James’s Gate Brewery in 1759 and introduced the Guinness brand to the world. The annual celebration directly benefits the Arthur Guinness Fund, which supports social entrepreneurs aiming to make transformational change in communities around the world.
In Malta, various pubs and bars will be celebrating this occasion by offering special Guinness memorabilia with a minimum purchase. Various supermarkets will also be offering a free branded pint glass with every 4-pack of Guinness 44cl cans.
Ronan Beirne, Guinness Global Marketing Manager, said: “Arthur Guinness Day is a celebration with substance designed to recognise and honour the legacy of Arthur Guinness and the Guinness brand he brought to the world. We are excited to announce that we will be celebrating this again with people all over the world on Arthur Guinness Day, and I am personally looking forward to raising a Guinness on the 23rd September to toast a truly inspirational man.”
As part of last year’s inaugural Arthur Guinness Day celebration which coincided with the 250th anniversary of the signing of the original lease at St. James’s Gate, the Arthur Guinness Fund was established to identify and incentivise leading global social entrepreneurs with the skills and support required to deliver measurable, transformational change to communities around the world. In 2010 the Arthur Guinness Fund will also continue to invest in this area.
Guinness is imported, marketed and distributed by Farsons Beverage Imports Company Limited, a member of The Farsons Group.