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7UP and Mirinda give consumers the chance to Collect and Entertain in Style this summer 6/17/2010

A selection of stylish dinnerware items are being offered in this summer’s 7UP and Mirinda Collect and Entertain in Style promotion.

7UP and Mirinda have launched a great new summer promotion, giving consumers the chance to obtain several stylish dinnerware items for free in exchange for accumulated points.

To participate, all consumers have to do is accumulate the points found on every label of 7UP and Diet 7UP and Mirinda 0.5 and 1.5 litre bottles. The points can then be redeemed for a range of dinnerware gifts, each of which carry a set number of points. Points can be exchanged at specially set up Farsons Merchandise stores in Mriehel, Malta and in Gozo and at Ta’ Karla Bottle Shop in Rabat.

“This promotion aims to add value for 7UP and Mirinda consumers. Both brands are household names and the gifts offered in this promotion are stylish yet very useful and reflect the brand values whilst adding value for the loyal target consumers,” said Ms Yanika Mattei, Brand Executive for both brands in Malta.

More information about the gifts, points and redemption centres can be obtained by calling Freephone 8007 4403 or by visiting www.farsons.com/7UP.  

7UP and Mirinda are manufactured, marketed and distributed in Malta by Simonds Farsons Cisk plc.