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Gatorade renews sponsorship of Youth Football Association 1/8/2010

Simonds Farsons Cisk plc has recently announced that the company has renewed its sponsorship of Malta's Youth Football Association (YFA), through the brand Gatorade, for the next three years. 

“Gatorade is proud to renew this sponsorship agreement, which is one of the longest-standing for the brand,” said Ms Yanika Mattei, Marketing Executive for Gatorade. “The underlying principles of the YFA, that of promoting a healthy active lifestyle for our younger generation, is very much in line with Gatorade’s overall vision. It is therefore quite natural to extend our support to the Association for a further three years.”

“On an international scale, Gatorade is renowned for the support it extends to athletes of a high caliber across various sports. This support does not stop there, it is also carried through to each country on a more local scale with relationships such as the one we have with the YFA,” continued Ms Mattei.

Gatorade is imported, marketed and distributed by Simonds Farsons Cisk plc.