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Metaxa, the original Greek spirit presents its new key visual 11/16/2009

Strong, warm colours, a radiant sun, the freshness of a Metaxa Suntonic Cocktail: these are the main elements of the new Metaxa Key Visual.

The key visual is meant to be intense. The message, simple yet very impactful, comes across clearly: the brand is positioning itself as dynamic and contemporary, with renewed elegance. According to Anne Laure Chandesris Saunier, International Marketing Manager of the Metaxa brand: “we have chosen to focus on purity – the warmth of the Greek sun combined with the freshness of the Metaxa Suntonic cocktail – and we are promoting the brand, while keeping the standard codes of our leading product: Metaxa 5*, the reference of the brand in all countries. We worked on the new key visual with Gilles de Beauchêne, an internationally renowned photographer, who specialises in photography of alcoholic beverages and luxury goods, and shows the greatest attention to detail.”

The new key visual has been very well received and it will be used in all the main markets of the brand, from Greece to the United States, from Germany to Czech Republic and all the countries of Eastern Europe. The new Metaxa key visual is already welcoming travellers to the Athens International Airport, bringing new warmth and elegance to Greece’s main entrance.

Metaxa is available at www.farsonsdirect.com and is imported, marketed and distributed by Farsons Beverage Imports Company Limited, a subsidiary company of the Farsons Group of Companies.

About METAXA 5*
The flagship of the METAXA family, 5* embodies the warmth and tradition of the Greek lifestyle. Its distinctive bottle, inspired by ancient Greek architecture, encases a blend of wine distillates matured in oak casks for 5 years, aged Muscat wines from the Aegean islands of Samos and Limnos and the trademark secret mix of Mediterranean botanicals and rose petals. Dark honey in colour, METAXA 5* presents mellow aromas of sundried raisins and sweet oak followed by rich fruit flavours.

METAXA, the most famous Greek spirit in the world, is a category of its on. Its unique production process remains faithful to the original recipe created in 1888 by Spyros Metaxa. Aged wine distillates from Greek grape varieties are blended with an aged Muscat wines from the Aegean islands and a secret maceration of Mediterranean botanicals and rose petals, resulting in METAXA's unique and mellow character.