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Beck’s Non-Alcoholic Beer launched in Malta 8/20/2009

Recently launched at the Farsons Great Beer Festival, Beck’s Non-Alcoholic Beer is the latest addition to the Beck’s portfolio available in Malta. It serves the trend towards a more health-conscious and active lifestyle by providing a tasty, full-bodied non-alcoholic alternative to traditional beers.

Beck’s Non-Alcoholic Beer is brewed, as all Beck’s beers, using only water, barley (malt) and hops in strict accordance with the German Beer Purity Decree of 1516.

At the end of the brewing process, brewmasters stop the fermentation before alcohol can form, but not before they achieve the distinctive full-bodied taste and aroma of the finished brew. Light amber in colour, Beck’s Non-Alcoholic boasts a full, rich, thick head and balanced bitterness. It contains less than 0.5 percent alcohol by volume (ABV), which qualifies it as a non-alcoholic beer under EU legislation, but what it lacks in alcohol, it makes up in flavour.

Beck’s Non-Alcoholic can be purchased online from www.farsonsdirect.com as well as leading supermarkets.

Beck’s beers are imported, marketed and distributed by Farsons Beverage Import Company Limited, a subsidiary company of The Farsons Group of Companies.

About Beck’s
Beck’s has been brewed in Bremen since 1874 and is an icon of German modernity and superior quality with its foundations on the German Purity Law from 1516, which is said to be the oldest food regulation in the world. Beck’s is the no 1 German export beer, enjoyed in over 120 countries worldwide. Full of character and internationally recognized by its pure, crisp pilsner taste, it is brewed using only top-grade barley, hand-selected hops from the Bavarian region, fresh glacier water and Beck’s exclusive strain of yeast that has been cultured and cultivated for generations.

The Beck’s key, which represents the city of Bremen, has become an international icon and can be found on the front label on every Beck’s bottle. Today, the key is more recognizable than ever as a symbol of Beck’s around the world.