About - Group Structure - Trident

About / News

News details

Guinness unites consumers around the world on St Patrick’s Day 3/10/2009

St Patrick's Day Parade in Korea

Every year, for the last 40 years, the Chicago River turns an incredible shade of Irish green, as part of the St Patrick’s Day Parade celebration in Chicago

St Patrick’s Day is a national day in Ireland in honour one of the country’s legendary heroes. Over the years, the celebration on March 17th has been adopted as the day to celebrate Irish heritage and culture across the globe.

Whether it is a festive celebration with lavish parades in Munich and Tokyo or the ‘honorary Irishmen’ of Spain and Italy who flock to their local Irish pub, one element of the celebration remains constant and authentically Irish: the world’s best-selling stout and Ireland’s most recognizable export - Guinness.

Between 12th and 19th March, various pubs all over Malta will be taking part in this global celebration and giving out special branded gifts to Guinness drinkers. This year, Guinness lovers who are not able to go down to the pub will still be able to get into the Irish spirit of festivity by purchasing a four-pack from their supermarket and getting special gifts.

“St Patrick’s Day and Guinness are widely recognized around the world as Irish icons,” says Fergal Murray, Guinness Master Brewer. “There’s no better way to celebrate the Irish heritage than by enjoying a pint of Guinness with friends, responsibly, on St. Patrick’s Day.”

Much like St Patrick’s Day, Guinness is steeped in Irish history and tradition. In 1759 Arthur Guinness signed a 9,000 year lease on the world famous Dublin brewery at St James’s Gate. Today, Guinness is brewed in almost 50 countries and enjoyed in more than 150 nations. In the intervening time, Guinness has become one of the most iconic brands of all time, built on a commitment to product excellence, innovation, social benevolence and philanthropy.

This year will bring Guinness, the world’s most famous Irish stout, together with consumers around the world on St Patrick’s Day to kick off the year-long celebrations to commemorate 250 years of brewing heritage at the world famous St James’s Gate Brewery in Dublin.