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Farsons launches MIRINDA in Malta 12/21/2007

Mirinda, a great tasting and international orange carbonated beverage is the latest addition to the Simonds Farsons Cisk plc portfolio of beverages. A sweet and refreshing soft drink, Mirinda contains 4% orange juice, making it a beverage that will interest both youths and young adults.

Ms Yanika Mattei, Brand Executive for Mirinda said, “Spark Your Imagination is the slogan associated with Mirinda. Like most other leading brands in its beverage category, Mirinda enjoys worldwide presence and is a growing brand in the orange sector.”

Throughout the years Mirinda has been strongly associated with the youth market, especially teens. “The brand’s communication, plays on the concept that Mirinda transforms teens into their virtual selves, enabling them to enjoy all the possibilities their imaginations allow,” continued Miss Mattei. “The brand’s marketing platform reflects teens’ interests and their multi-tasking life, constantly shifting with ease between the real and virtual world.”

Mirinda is available in Malta in 33cl cans and 0.5 litre, 1.5 litre and 2 litre PET bottles.