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Budweiser Official Beer of 2006 FIFA World Cup(TM) kicks off with promotions in Malta 4/20/2006

As official sponsor of the FIFA World CupTM, Budweiser will be promoting the world’s premier sporting event with a series of exclusive promotions leading to the World Cup finals in June.

For its first promotion, Budweiser is offering customers an exclusive FIFA World CupTM glass with every purchase of two Budweiser six-packs already available from leading supermarkets and bottle shops. The new Budweiser bottles have been packaged with the official distinctive FIFA World Cup branding.

Budweiser has been a FIFA World CupTM partner since 1986. The 2006 FIFA World CupTM in Germany will be the brand’s sixth consecutive tournament as a major event sponsor, reinforcing the company’s commitment to football around the world.

Mr David Chetcuti Ganado, Brand Executive for Budweiser at Wands Limited, said: “Budweiser is adding up to the World Cup excitement with a series of promotions for its consumers both in supermarkets and in bars and pubs during the event. Football fans will also be able to follow the countdown of World Cup facts with Budweiser on all media, and download the FIFA World Cup Budweiser Electronic Wall Chart from http://www.budweiser.com.mt/

In addition to its FIFA World CupTM sponsorship, Budweiser is the official sponsor of the F.A. Premier League and has sponsorship agreements with league’s top clubs, including Manchester United, Chelsea F.C., Arsenal and Manchester City. The brand also sponsored the 2006 Winter Olympic Games in Torino.

For future events and promotions one can visit: http://www.budweiser.com.mt/