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PSP™ teams up with Pizza Hut and Pepsi Max 9/5/2005

Diners enjoying a Pepsi Max at Pizza Hut St Julians will have an opportunity to try their skills on the latest PlayStation®Portable (PSP™), launched in Europe today (1st September), while waiting for their pizza order to be served. Furthermore, they will have the opportunity to participate in a weekly competition to win the latest PlayStation Portable entertainment system. This was announced by Ms Stefania Conte, General Manager for Pizza Hut franchisee, Food Chain (Holdings) Limited during a press briefing held at Pizza Hut in St Julians.

The offer is timed to coincide with the launch in Malta of the eagerly awaited PSP™ handheld entertainment system by Forestals Group, agents for Sony Computer Entertainment Europe Ltd. The new PSP offers a completely integrated portable entertainment system comprising games, music, movies, communication and wireless networking.

Ms Stefania Conte, said: “Pizza Hut is more than just a pizza place for families and friends at an affordable price, but we endeavour to give more value for money to our esteemed customers. Linking Pizza Hut with Sony and Pepsi is, for example, a great way how we put this into practice. There are eight PlayStation Portables up for grabs.”

Ms Alison Schembri, Brand Executive for Pepsi, gave details of the promotion. She said:  “With every case of Pepsi or Pepsi Max customers will get a coupon that entitles them to a 10% discount from any Pizza Hut restaurants, situated in Valletta, Sliema, St Julians, Bugibba and Galleria Shopping Complex in Fgura, and also a chance to participate in a weekly competition to win a new PlayStation Portable.”

“Diners at Pizza Hut in St Julians who opt for a large Pepsi or Pepsi Max will also get a 10% discount off the bill and a chance to compete with other diners for the new PlayStation Portable while waiting for their meal. Moreover, all Pizza Hut consumers who purchase a large Pepsi or Pepsi Max will also have the chance to participate in the weekly competition where they are asked 'Why you should win the new Playstation Portable?’. Every Monday the most creative answer will win,” explained Ms Schembri. The winner will be announced on each Monday till 24 October 2005.

Mr Etienne Borg Cardona, Director – Entertainment Division, Forestals Group, explained the latest PlayStation Portable entertainment system. “PSP incorporates the latest cutting-edge  technology from SONY to introduce true entertainment on demand. The PSP’s combination of groundbreaking flatscreen technology, the new UMD minidisk format, memory stick and five–hour battery combine to create a unique experience, whether in playing games, watching DVD movies, listening to music or browsing through your photo collection”.

“As it has already in Japan and the States, PSP is set to become a must-have for youngsters and adults alike – the ability to play games, listen to music, store and browse through your photo collection, and watch movies on demand has widespread appeal for the young and not so young”.

“PSP’s wireless capability also make portable multi-player gaming an exciting reality – the PSP simply detects other PSP’s within a 10-metre radius, and up to 16 players can join a multiplayer game in seconds”.

“The PSP launched today comes in a single version Value Pack. The pack contains an added-value package of accessories and entertainment content, including the PSP system with a pouch, 32MB Memory Stick Duo™, Battery Pack, Headphones with Remote Control, AC Adaptor, Wrist Strap, cloth and a video/music/game sampler Universal Media Disc™ (UMD™) including several game demos,” he said.

A copy of Spider-Man 2 on UMD Video will be available free of charge to early purchasers of PSP, who register their PSP through http://www.yourpsp.com/.  The official SCEE web portal for PSP, http://www.yourpsp.com/ allows PSP owners to view trailers and screenshots from a wide selection of PSP Game, UMD Video and UMD Music titles, as well as accessing the latest software updates and a host of regularly updated competitions, news and features about PSP. Consumers will also be able to download exclusive content to their PSP.