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Farsons establishes new Sales and Marketing subsidiary 11/9/2004

The Farsons Group has announced the setting up of a fully owned subsidiary company, Farsons (Sales & Marketing) Limited. The new company’s aim is to deliver a better and seamless service to trade customers by coordinating the sales activities of three Farsons’ Group Companies: Simonds Farsons Cisk plc, Wands Limited and Anthony Caruana & Sons Ltd.

Mr Adrian Tonna has been appointed Group Sales Manager, having previously occupied the position of Group Trade Marketing Manager with Simonds Farsons Cisk plc as well as being a Company Director with Guido Vella Cash & Carry. Mr Paul Rapa, Mr Paul Ciantar and Mr Alex Borg Cardona have been appointed Sales Managers.

“As from November 2004, Farsons (Sales & Marketing) Limited began managing the relationships which these three Farsons’ Group companies have with all retail outlets including shops, bars, restaurants and hotels. This new company will take over responsibility for maintaining contact with the Group’s trade customers for ordering of products and credit control. Simonds Farsons Cisk, Wands Limited and Anthony Caruana & Sons Ltd will continue maintaining individual relationships with all their customers but the sales structure will now be better co-ordinated to deliver an improved and more efficient service,” said Mr Geoffrey Borg, General Manager (Sales and Distribution) at Farsons (Sales & Marketing) Limited.

Paul Rapa, Paul Ciantar and Alex Borg Cardona will be responsible for the management of sales in the various channels. All three have been long term employees with the Farsons Group. Mr Rapa, who has been with Farsons since 1988 and has been involved in sales, promotions and merchandising activities throughout his career with the Company, will be responsible for managing the Take Home Service. Mr Ciantar, who has been Sales Manager at Wands Limited since 1993, will take over the role of On Premise Manager, while Mr Borg Cardona will be responsible for Key Accounts.

“Farsons (Sales & Marketing) Limited will help us top deliver better service to all of our trade customers. The team running this new company has years of experience and their track record in this field is second to none. I am sure that all our customers will soon notice the positive difference that these individuals operating this new system will make and that our relationship with our clients will be further strengthened,” concluded Mr Borg.