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MYX launched at The Farsons Great Beer Festival 7/28/2004

MYX, a new special blend of beer has just been launched at the 24 edition of The Farsons Great Beer Festival. The latest addition to the Farsons beverage portfolio is a beer-mix with three great flavours.

Lara Micallef, MYX Brand Executive said, “MYX is a blend of beer and one of three great different tastes – refreshing lime, cool cola or fruity blackcurrant.”

“Each mix has its own unique flavour which makes it an ideal cool drink to appeal to everyone’s tastes. It combines the attraction of beer with the zippy feel of ready to drink moderate alcohol beverage”

The Farsons Great Beer Festival, which continues until Sunday 1 August, is in full swing with thousands of people attending the festivity at the gardens of Ta' Qali National Park. The Festival offers an array of live entertainment by top Maltese singers and bands; and a variety of cuisines complemented with a large selection of beers produced and imported by Farsons.

Every evening different shows are being presented on two stages. The Main Stage features several Maltese singers whilst the Rock Stage @ World Beers Area hosts some of the top local rock bands. Introduced in recent years, the Rock Stage @ World Beers Area has quickly become an alternative night out for many young people.

The new beer will be available from retail outlets, leading bars, pubs, restaurants, hotels, and beach concessions in 33cl non-returnable brown bottles.  The product is bottled and produced in Malta by Simonds Farsons Cisk plc.