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Celebration Brew to be launched at the Malta Fireworks Festival 5/7/2004

Celebration Brew, the fourth and last brew in the Farsons Special Brews series, will be launched at the Malta Fireworks Festival 2004 next Saturday, and Sunday (8th and 9th May 2004) at the Grand Harbour in Valletta. Celebration Brew has been aptly named to celebrate the tradition and rich culture of Malta.

Celebration Brew is a top-fermented beer made from pilsen type malt to give it a uniquely soft and smooth malty flavour. The special blend of German hops imparts a nicely balanced fresh hop flavour, while the top fermenting yeast gives it a delicate fruity aroma to be enjoyed throughout spring and summer.  This beer is a perfect accompaniment to a variety of meat dishes and is best served at about 120C in its own Special Brews glass.

Farsons Beer Business Unit General Manager, Mr Albert Calleja, said: “Simonds Farsons Cisk has 76 years of brewing experience. Our brewmasters continue to dedicate their knowledge and experience to create brews of outstanding character and quality. Developing a range of four Farsons Special Brews clearly calls for years of brewing expertise.  We are confident that our discerning customers will appreciate and enjoy drinking the Celebration Brew.”

In June 2003, Simonds Farsons Cisk launched 'Summer Festival', the first limited edition brew in the Farsons Special Brews series. This was followed by 'Amber Fall', in autumn 2003 and 'Winter Glow' in time for the Christmas season.

The brews have been crafted and produced for the premium beverage market. Each bottle is individually numbered and each brew is available in limited quantities, making it unique in every way. 

Celebration Brew will be available at the Malta Fireworks Festival at the Grand Harbour, Valletta.  During the two evenings, 21 fireworks factories will be displaying a spectacular presentation of Malta’s best fireworks.  This year, apart from Lascaris Wharf, the public can spread along the Valletta Waterfront to enjoy the fireworks displays and entertainment.  The programme commences at 7.30pm and runs till after 11.00pm.

Farsons Celebration Brew will also be available at leading outlets in Malta and Gozo.