M. Demajo (Toyshops) Ltd. has opened its fourth Pedigree Toyshop at the Galleria Shopping and Entertainment Centre. The store, in the brand's distinctive blue and lime green colours, is spread over an area of one hundred and thirty square meters on the ground floor. It has been laid out to create a feeling of adventure and discovery as children search for their favourite toy going up and down stairs to access different parts of the store.

Mr. Mario Balzan Demajo, Managing Director of M Demajo (Toyshops) Ltd., said that this opening was an important step in the company's expansion plans. "We are excited to have opened our store at the Galleria which gives us access to the southern part of Malta. We believe that given the Galleria's excellent geographic position, we are well placed to reach the 70,000 strong market in the area."

Pedigree Toyshop is a leader in its sector and its product ranges include those of Scalectrix, Burago, Galt, Barbie, Action Man, Francis, Lego, Playmobil and many more.

The Galleria Shopping and Entertainment Centre is operated by Galleria Management Ltd., a subsidiary of Trident Developments Ltd., which is part of the Farsons Group.