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SMSing Fun With Burger King And Vodafone 6/23/2003

Following the re-launch of the newly refurbished Burger King restaurant in Sliema, Burger King and Vodafone introduced an exciting competition where participants could stand a chance of winning one of two Panasonic GD-87 MMS mobile phones.

Customers were asked to send in an SMS with their ID card number. The two lucky winners selected were Maria Camilleri and Mark Mifsud of Hamrun and Sliema respectively. They were presented with their fantastic prizes at Burger King, Sliema and should now be clicking away to their heart's content with their new MMS phone.

"We were really pleased with the level of participation in this competition and, in fact, are launching an exciting new sms competition with another great prize over the next few days," said Claire Carey, Burger King Marketing Executive.
Alison Casha, Marketing Communications Executive for Vodafone Malta added, "We are very pleased to give the two lucky winners our latest in MMS mobile phone models. I am sure they will be delighted with their new phone, and will especially enjoy capturing their best moments with Vodafone's picture-messaging service!"

Burger King franchise has been successfully established in Malta by Simonds Farsons Cisk plc through its subsidiary Food Chain Holdings.