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12 lucky Carlsberg winners off to Euro 2016 6/21/2016

12 lucky Carlsberg winners off to Euro 2016

12 lucky winners are off to Euro 2016 thanks to Carlsberg, Official Beer of the UEFA Euro 2016. The winners participated in various initiatives organized by Carlsberg, ranging from a bartender competition for trade customers, to a scratch card promotion and an on-pack promotion for consumers.

“We are very happy to be rewarding both consumers as well as trade clients for their loyalty and hard work,” said Ms Susan Weenink, Head of Marketing & Communications at Simonds Farsons Cisk plc. “This is a wonderful opportunity for Carlsberg consumers in Malta to experience the Euro fever in person.”

Winners of the bartender competition for serving the perfect serve were Marisa and Andrew Farrugia who watched the opening match Paris vs Romania in Paris on 10th June. Christian Civelli and Mark Mallia won the ‘Best Carlsberg Display’ competition and watched England vs Wales on 16th June in Paris. Nenad Kopanja and Tamara Palkova are the lucky winners of the on-pack promotion and flew to Toulouse to watch Italy vs Sweden on 17th June. Alexandru Hasu and Alina Sabrina will be watching the first Quarter Final on 30th June in Lille, together with Mark Scerri and Mario Piscopo who were the winners of the scratch card promotion. Daphne Camilleri and Antoine Scalpello, who will be watching the Final match in Paris on 10th July were the loyalty incentive winners which ran for on-trade outlets in the weeks preceeding the start of the Euro 2016.

Mr Mike Tabone, Carlsberg Brand Executive at Simonds Farsons Cisk plc, commented, “Carlsberg has a long standing relationship with football, with UEFA Euro 2016 being the 8th consecutive UEFA European Championships that Carlsberg has sponsored as the Official Beer of the tournament. Through this association, Carlsberg is able to reward its loyal drinkers with what we would say is Probably the best experience, the opportunity to watch live matches at one of the greatest football competitions in Europe.”

Carlsberg is also the Official Beer of the England team for the past 20 years, and also a founding member of Wembley Stadium, Official Beer of the Barclays Premier League, and Official Sponsor of a number of different top clubs worldwide.

Carlsberg is proudly brewed, packaged, marketed and distributed by Simonds Farsons Cisk plc.