About - Group Structure - Trident

About / News

News details

Swing into a whole new Spider-Verse at Burger King® 5/16/2023

Swing into a whole new Spider-Verse at Burger King®

Burger King® brings exclusive Spider-Verse themed experiences around the world in collaboration with Sony Pictures Animation’s highly anticipated film Spider-Man™: Across the Spider-Verse

Are your ‘Spidey Senses’ tingling? They certainly will be as Burger King® gets immersed in Spider-Man™: Across the Spider-Verse. Burger King locations across the globe will give fans a Spider-Man: Across the Spider-Verse experience through limited-edition King Jr.™ meal toys with augmented reality digital adventures, menu innovations, and restaurant takeovers.

Beginning in May, ahead of Sony Pictures Animation’s film landing exclusively in theaters beginning of June, guests can unlock the world of Spider-Man: Across the Spider-Verse with the purchase of a King Jr.™ meal at participating Burger King restaurants. Exclusive to Burger King, the King Jr. purchase will come with one of six limited-edition toys, each representing a different scene from the upcoming film, and access to an AR experience. Scanning each toy’s QR code unlocks a ‘pick your path’ digital adventure where fans can choose to create their own shareable avatar or step inside the world of Spider-Man: Across the Spider-Verse via an AR portal. Each toy opens a different AR portal to experience and explore.

Spider-Man: Across the Spider-Verse Restaurant Takeover

The Burger King Restaurant in Paola will transform the home of the Whopper into a Spider-Man: Across the Spider-Verse-themed restaurant that is set to include unique experiences such as photo opportunities and the chance to win great prizes.

“Like Uncle Ben himself said - with great power comes great responsibility,” commented Bárbara Régis, Global Head of King Jr Program, Burger King. “Our primary responsibility with King Jr. is to provide the opportunity for our families and small guests to spark creativity, be encouraged to express themselves and feel empowered, and we believe we’ve done just that with our suite of unique Burger King experiences for the highly anticipated release of Spider-Man: Across The Spider-Verse. We are proud to be able to offer our guests the opportunity to step into our BK-Verse, fueling not only their appetites but their excitement for the movie.”

Spider-Man: Across the Spider-Verse experiences are dependent on participating markets and restaurants while supplies last. Visit your nearest Burger King restaurant to unlock access for the release of Spider-Man: Across the Spider-Verse. To find your nearest restaurant, visit burgerking.com.mt, or learn more about Spider-Man: Across the Spider-Verse at http://www.acrossthespiderverse.movie/.

Burger King is operated in Malta by Food Chain Limited, a member of the Farsons Group.