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Introducing Beefeater Pink 4/17/2019

Introducing Beefeater Pink

The first innovation from The Gin Hub

Today marks the launch of Beefeater Pink, the latest, bold expression to come from Beefeater, the world’s most awarded gin brand. Fusing natural strawberry flavour, citrus and classic juniper botanicals, Beefeater Pink is a delicate and refreshing gin and one that is visually vibrant with its statement-making shade.

Beefeater Pink is expertly distilled and crafted in London by Master Distiller Desmond Payne MBE – a pioneer of today’s global gin boom. Payne was inspired by Beefeater’s founder James Borrough’s creative curiosity. A pharmacist by trade before becoming a distiller, Borrough’s wonderful inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Beefeater continues to embrace Burrough’s passion for colliding quality craftsmanship with experimentation and has created this natural strawberry flavour gin for the new generation of drinkers.

The transparent glass bottle was created to enhance the natural vibrancy of the gin. With its graffiti style logo inspired by stencil art, Beefeater Pink also captures the contrast between tradition and modernity that optimises the spirit of London – the home of Beefeater Dry Gin. 

Eric Sampers, Brand Director for Beefeater Gin, comments: “Beefeater Pink really captures what gin has become – a modern, vibrant, colourful and innovative category, where consumers are not afraid to challenge the classics and conventions. Distilled in London, Beefeater Pink represents the spirit of the city where convention and modernity coexist with each other.”

Beefeater Pink is best served with tonic water, lemonade or on the rocks with chopped fresh strawberries and served in a goblet.

Beefeater Gin is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group.