‘I AM TASTE’ – a new campaign for Diet Kinnie has launched across digital and traditional media, including outdoor and print. Building on Kinnie’s Taste platform, I AM TASTE is a bold and impactful reaffirmation of the Diet Kinnie brand. The campaign highlights both the physical and product characteristics, as well as referencing the longstanding association between Diet Kinnie and the local fashion scene. The protagonist of the campaign is Nicole Ebejer, winner of the Face of Diet Kinnie 2016 competition, portrayed as various fashion and pop culture icons.

“It is becoming ever more challenging to engage with our consumers in a dynamic and exciting way,” said Ms Lara Filletti, Brand Executive for Kinnie, “The Face of Diet Kinnie competition gives us a great platform to work with and plays an important role in not only seeking out young talent that could represent the brand, but also more importantly launching aspiring models onto the local fashion and modeling industry. This year’s winner, Nicole Ebejer, has a great personality, great looks and can offer something fresh and unique to the scene.”

Nicole Ebejer added, “It has been a fantastic experience so far! Shooting the campaign was incredible and it was so much fun dressing up as the world’s greatest fashion icons. The hair and makeup process was unlike anything else I had ever done before so it really was a new and wonderful experience.”

The visual campaign is very much focused on bringing a fresh and modern element to the Diet Kinnie brand by drawing inspiration from classic and current fashion icons to associate the timeless taste of Diet Kinnie to the timeless style and ‘taste’ in fashion.

Kinnie, Diet Kinnie, Kinnie Zest and Kinnie Vita are produced, marketed and distributed by Simonds Farsons Cisk plc. For more information visit www.kinnie.com or  www.facebook.com/kinnie.mt.