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Cisk 0.0 soon available in northern India 5/19/2022

Cisk 0.0 soon available in northern India

Farsons is pleased to announce that Cisk 0.0, the award-winning alcohol-free lager will soon be available for sale in northern India, thanks to its exclusive distribution agreement with A & Z Exports International. This represents the company’s first ever shipment to India and if the product launch proves successful, this will be the first in a series of shipments over the next 12 to 18 months.

This ground-breaking shipment of Cisk 0.0 alcohol-free lager to India was the culmination of several months of discussion with A & Z Exports with whom a Distribution Agreement was signed earlier this year. The Distribution Agreement was signed by Dr. J.K. Tandon, Chairman and Mr, Sahil Tandon, CEO of A & Z Exports International and Mr. Norman Aquilina, Farsons CEO and Mr. Michael Farrugia, Executive Director. 

In view of the size and complexity of the Indian market, the initial product launch will focus on the state of Punjab in northern India and if this proves successful, A & Z International has plans to roll-out the product to other states at the appropriate time.