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Are you the next Bols Genever Pioneer? 10/17/2016

Are you the next Bols Genever Pioneer?

Lucas Bols is the world’s oldest distilled spirits brand with a strong position in the bartending community and a unique heritage dating back to 1575. In 2007, Lucas Bols launched its first Bols Around the World competition – a bartender competition that attracts thousands of bartenders from all over the world.

This year Bols Around the World celebrates its 9th anniversary and goes back to its roots: the Dutch spirit Bols Genever. Being the no. 1 Genever brand worldwide, Lucas Bols celebrates Bols Around the World (BATW) 2016/2017: the BOLS Genever Edition.

BATW is a platform for bartenders that aims to grow bartenders’ careers, as well as their passion for bartending. BATW increases bartender’s knowledge by providing education and inspiration, showcasing their talent and growing their international network.

The competition is looking for the next BOLS Genever Pioneer: an allround bartender with a business focus. The Pioneer has extensive BOLS Genever knowledge, but also knows how to truly experiment with BOLS Genever. The BOLS Genever pioneer comes up with new ideas and dares to lead the crowd. It’s the classic bartender, with a passion for the newest trends.

Interested participants are invited to subscribe their interest now at www.bolsaroundtheworld.com. Profile creation is open until 31st October. Online heats will start on 1st November, working towards the regional finals in February 2017: a visit of one of the BOLS Genever Icons in the participant’s local bar.

The grand final will see winners from 7 regions around the world in Amsterdam from 8th to 10th May 2017. These will showcase their BOLS Genever concepts in the ‘BOLS Geneverstreet’ in the heart of Amsterdam.

The regional winners will compete for the Grand prize: the “BOLS GENEVER PIONEER AROUND THE WORLD TOUR”, consisting of several stages to develop stronger Genever knowledge and bartending skills around the world: learn to distill with the Lucas Bols Master Distiller in Amsterdam, visit a Masterclass at Tales of the Cocktail USA and finally master their ice-carving skills in Asia.

The BOLS Genever Iconic team will judge the Grand Final in Amsterdam.

Bols is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of Farsons Group.