About - Group Structure - Trident

About / News

News details

The Burger King brand reminds us there is still good in the world with a Good Samaritan Whopper sand 20/03/2018

The Burger King brand reminds us there is still good in the world with a Good Samaritan Whopper sand

Burger King restaurants celebrate doing good on Good Samaritan Day

Sometimes a simple gesture can be a reminder of how great it feels to do good. And to prove it, the Burger King brand set the stage with a deceivingly distressed car on the side of the road documenting real responses in a short film titled, The Good Samaritan Whopper sandwich.

In a social media stunt designed to shine light on the good of humanity, the Burger King brand placed a smoking, flaming car on a stretch of road in Vasquez Canyon, California as a crew member stood roadside flagging down passers-by. Those who stopped to lend a hand were greeted with a surprise – The King, known for flame-grilling since 1954 – grilling Whopper sandwiches on the hood of his custom ride.

The film showcases the genuine outpour of concern from those who pulled over to lend a hand, quickly turning to relief as they realized the flames were from a grill, and not an engine fire. These good samaritans were prepared to help in any way possible – from running up with fire extinguishers to attempting to douse the flames with a handful of sand.

The Good Samaritan Whopper sandwich stunt can be viewed at www.facebook.com/bkmalta.

The Burger King brand is operated in Malta by Food Chain Limited, a member of the Farsons Group.