About - Group Structure - Trident

About / News

News details

Passport to Luxury: Introducing Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter 16/11/2015

Passport to Luxury: Introducing Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter

Craftsmanship, generosity and a passion for travel are at the heart of the new collaboration between British luxury brands Chivas Regal and Globe-Trotter. Renowned for handcrafting luxury luggage, Globe-Trotter has partnered with Chivas to design an exciting series of three collectibles for the whisky connoisseur and world traveller - the Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter limited edition gift tin, a limited run of Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter 20-inch Carry-on Cases and a made-on-request Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter Steamer Trunk.

The Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter limited edition gift tin houses a bottle of Chivas 12 blended Scotch whisky and showcases a vibrant tale of international travel. Inspired by the tradition of applying stickers onto one’s luggage to proudly showcase destinations visited, bespoke luggage stickers were hand-drawn by the British illustrator Andrew Davidson to celebrate iconic cities and adorn the contemporary tin design.

A first from Globe-Trotter, the Chivas 12 ‘Made for Gentlemen’ Carry-On Case is a 20-inch trolley case that has been crafted to suit the needs of the busy modern gentleman on short haul business trips and city breaks. Created to be stowed in the flight cabin of all international airlines, the 20-inch trolley case features a customised lining that elegantly intertwines a never-seen-before Globe-Trotter archive design with the Chivas iconic signifier. The sturdy burgundy vulcanised fibreboard case also features wooden handles, brush brass hardware and an internal leather plaque to mark the collaboration for posterity.

Richard Black, Global Brand Director of Chivas Regal explains: “We are delighted to be partnering with Globe-Trotter for the fourth stage of our Made for Gentlemen journey. There are many synergies in our values and approach to craft. Modern gentlemen are constantly on the lookout for authentic, stylish experiences and products wherever they are in the world and we believe the three limited editions we co-created with Globe-Trotter could be a passport to just these types of experiences.”

James Fisher, Global Marketing Director of Globe-Trotter, adds: “It was a compelling and enjoyable exchange of ideas with Chivas from the first creative session. We even discovered Chivas Master Blender Colin Scott has travelled the world with Globe-Trotter luggage for much of his forty-year career. Pieces of Globe-Trotter luggage are travelling companions for life and frequently become heirlooms – wear and tear reflects the personal journeys of their owners. We really enjoyed designing the three limited editions that elegantly showcase our crafts in one-off, contemporary ways.”

The launch event took place on the 28th October at Quarterdeck Bar, Hilton. The evening, organized by Farsons Beverage Imports Company (FBIC) Ltd, importers and distributors of Chivas Regal in Malta, was a great success and included a prize draw for one of the limited edition Chivas 12 ‘Made for Gentlemen’ Carry-On Cases. Chivas cocktails were served throughout the night and included the signature Chivas/Globe-Trotter cocktail, ‘The Maximilian’, to commemorate the collaboration. 

For more information visit http://www.chivas.com/en/int/chivas/globe-trotter/