About - Group Structure - Trident

About / News

News details

It’s Beaujolais Nouveau time! 05/11/2015

It’s Beaujolais Nouveau time!

Thursday 19th November 2015 is Beaujolais Nouveau Day. This day celebrates the first wine of the season which is just a few weeks after the harvest. 

Beaujolais Nouveau is meant to be drunk young and most vintages should be consumed by the following May after its release. This fresh and fruity red is the result of a quick fermentation process that ends up with a tasty, clean wine that is enjoyed by palates the world over. The Gamay grapes that go into Beaujolais Nouveau are handpicked in the Beaujolais province of France. The wine actually originated about a century ago as a cheap and cheerful drink produced by locals to celebrate the end of the harvest season. Beaujolais Nouveau owes its easy drinkability to a winemaking process called carbonic maceration, also known as whole-berry fermentation. This technique preserves the fresh, fruity quality of the grapes without extracting bitter tannins from the grape skins.

Perhaps the most well-known producer of Beaujolais Nouveau is Georges Duboeuf, who is credited as one of the marketing geniuses behind the wine. Selling this young red was viewed by some vintners as a means to clear large quantities of wine at decent profits, which would create a much-needed cash flow shortly after harvest.  The idea of a race to Paris carrying the first bottles of the new vintage was conceived and this attracted much media attention. By the 1970s, the race became a national event. The races spread to neighbouring countries in Europe in the 1980s, followed by North America, and in the 1990s, to Asia.

The Beaujolais region is 34 miles long from north to south and 7 to 9 miles wide and home to nearly 4,000 vineyards which produce twelve officially-designated types of Beaujolais known as AOCs. They include some of the finest and priciest grand crus wines around, including Fleurie and Cote de Brouilly. The most common two are the Beaujolais and Beaujolais-Villages, the former of which account for half of the region's annual output. In 2010, 35 million bottles of the wine were realeased on the market. Some 7.5 million were sold in French supermarkets and 15.5 million were exported mainly to Japan, Germany and the United States. 

For more information about Georges Duboeuf visit http://www.duboeuf.com/

Georges Duboeuf’s famed Beaujolais wines are imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of The Farsons Group.