The Farsons Brewery recently hosted its newly appointed area designate agent for the region of Sicily together with a select group of new and potential Farsons beer distributors that collectively cover key provinces of Sicily.
The brewery plans to focus on further expanding its extended range of beers and packages into this market, which includes the Cisk and Farsons Classic Brews range, flanked by a new drive to introduce bottled as well as draught.
“Through the appointment of an agent and a network of distributors we now have an increased focus and expanded coverage of outlets and key sales points that will bring our proud range of beers to many more Sicilian beer drinkers,” commented Mr Peter Mercieca, Head of International Business (Europe). “For both the brewery and this market, new and interesting beginnings are underway.”
A tour of the brewery, an extensive tasting session and a World Cup qualifier filled the two-day agenda, finished off with a visitors group photo with the Farsons export team, taken on the steps of the main entrance to the brewery.