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Absolut celebrates Midsummer in Malta 07/08/2017

Absolut celebrates Midsummer in Malta

Around the world, Midsummer or Solstice has been celebrated since the 12th century. As one of the most traditional pagan rituals, Midsummer commemorates the longest day in the northern hemisphere.

More than anywhere, the celebration is a huge part of society in the Nordic states where the short, dark days of winter are forgotten and replaced with the warm light-filled days and the fruits and harvests of summer.

Across the globe, Swedes celebrate by coming together to dance, share food and, of course, drinks. In Malta, Absolut Vodka teamed up with Stil Promotions and Medasia Playa to make the Midsummer Celebrations a party to remember, for both Swedish and Maltese partygoers. It’s not Absolut Midsummer without eating and singing while you drink shots.

The event also saw the launch of Absolut Lime, a lime flavoured vodka made with natural ingredients. Fresh and fruity with a distinct note of freshly pressed lime, Absolut Lime is perfect for refreshing drinks that taste like expertly crafted cocktails.

For more details about the Midsummer event or Absolut Lime log on to https://www.facebook.com/Absolut.Malta