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A sip of summer: Aperol launches new unlimited summer edition 29/08/2016

A sip of summer: Aperol launches new unlimited summer edition

Iconic Italian aperitif is #Summerinaglass with its refreshing limited look 

Aperol, the iconic orange aperitif, is bringing us unlimited summer, with its first-ever limited edition label.

As Aperol Spritz, the brand’s most well-known cocktail, continues to take the world by storm, the new unlimited summer edition label celebrates the summer and the power Aperol Spritz has to switch on the summer vibe 365 days a year.

The launch of the unlimited summer edition label reflects how Aperol Spritz is quickly becoming an all-year round drink, with every sip bringing back memories of relaxed fun in the sunshine with friends. The new look captures this refreshing ‘summer feeling’ in one charismatic image, featuring a glass of Aperol Spritz - against the backdrop of a bright beachscape.

A lively drink that evokes the glamorous Italian lifestyle - from the aperitif hour to an evening in the piazza - the unique taste of Aperol now holds wider international charm.  Aperol Spritz has become a cult cocktail, taking pride of place on drinks menus all around the globe. 

Claudia Attard, Brand Executive for Aperol commented: “Across the globe, Aperol Spritz has become the go-to drink to watch a warm summer sunset, but as its popularity continues to grow, we’re all asking for it, no matter where, 365 days a year. As the ultimate ‘summer in a glass’, the new eye-catching unlimited summer edition label represents everything our drinkers associate with the bright orange aperitif, reminding us that a sip of Aperol Spritz, is a sip of summer!” 

The unlimited summer edition is available now in Malta and distributed in 70cl bottles.

Aperol is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group.