About - Group Structure - Trident

About / News

News details

Innovative video marks start of Kinnie’s Taste Your World campaign 26/05/2015

Innovative video marks start of Kinnie’s Taste Your World campaign

Kinnie, Malta’s own favourite soft drink with the unique taste that is the hallmark of summer, has a truly distinctive character. Communication campaigns for the brand are very much in keeping with this bubbly, almost quirky, personality and the 2015 campaign takes a bold step into new, innovative territory that is bound to get it noticed.

The new campaign focuses on a fun-filled, colourful and action packed ‘Kinnie world’ which showcases the full range of Kinnie variants, encouraging consumers to find the right Kinnie for them and to ‘Taste Your World’.

The video for this campaign was filmed using a customised, seven camera rig, which covers a full field of view that also includes above and below, thus going way beyond the traditional 360 degree views. Post production was particularly complex requiring synchronization of images from each of the seven different cameras that had to be ‘stitched’ together to make the final cut.   

“Farsons embraces an innovation-led culture and this is also true also at brand level, more so with our flagship brand Kinnie,” said Susan Weenink, Head of Marketing and Communications for Simonds Farsons Cisk plc. “Therefore, it makes perfect sense for us to seek that innovation even in our communication strategies.”

To view the video visit: https://www.youtube.com/watch?v=LFq5bHdS3Mc

Kinnie, and its variants Diet Kinnie, Kinnie Zest and Kinnie Vita, are produced, marketed and distributed by Simonds Farsons Cisk plc.