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Chivas Regal launches first new blend since 2007: New Chivas Regal Extra takes luxury whisky to the next level 21/04/2015

Chivas Regal launches first new blend since 2007: New Chivas Regal Extra takes luxury whisky to the next level

Chivas Regal, the world’s first luxury whisky, introduces Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generous tasting blends within this category, crafted for those who look for more.

Taking Chivas Regal’s famous, award-winning house style to a new taste experience, Chivas Regal Extra continues the legacy of founding brothers James and John Chivas, who pioneered the art of blending whiskies in the 19th Century. Blending whisky for 25 years, Colin Scott, Chivas Regal Master Blender has created a unique and outstanding blended Scotch using some of the rarest malt whiskies from the Chivas inventory.

Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts, creating a rich and generous Chivas blend, for those who look for more. The result is an incredibly rich and discerning interpretation of the Chivas signature style, Chivas Regal Extra has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavours of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds, leading to a long and fulfilling finish.

“This is our first new global expression since 2007,” explains Colin Scott, Master Blender at Chivas Regal. “The mark of its quality lies in its rich and generous taste which we’ve created by using some of our rarest whiskies built on a rich foundation of malts that have been matured in a higher proportion of sherry casks. This process delivers a profound depth of flavour and a whisky that showcases the character of this unique blend, taking it to a whole new level.”

Chivas Regal Extra was launched at Electro Lobster Project in Balluta on 26th March 2015 with great success. The evening was organised by Farsons Beverage Imports Company Limited and guests included members of the trade and the Bartenders Guild. To mark the special occasion, Chivas cocktails were served throughout the night and included the signature ‘Chivas Claw’ which was created especially for the event. Food items, catered by Electro Lobster Project, were carefully selected to accompany the Chivas Regal Extra cocktails: the Chivas Claw, the Hoots Mon Spritz, the Chancellor, and the Next Level. At the end of the night guests were given goodie bags that included Chivas whisky stones, an informative booklet on Chivas Regal Extra, a pocket square and coasters.

Chivas Regal is imported, marketed and distributed by Farsons Beverage Imports Company Limited, a member of The Farsons Group.