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Jameson kickstarts 2015 St Patrick’s Day celebrations with new limited edition bottle release 10/03/2015

Jameson, the world’s favourite Irish whiskey, has unveiled its fifth annual limited edition bottle as it gears up for St Patrick’s Day 2015. Designed by award-winning, Dublin-based illustrator, Steve Simpson, the bottle forms the flagship of Jameson’s much-anticipated ‘Hello Dublin’ celebrations in Dublin and around the world this March.

Simpson’s innovative design captures the soul, warmth and wit of the city where Jameson was first crafted back in 1780, with captivating imagery of landmarks such as Trinity College and Clery’s clock. The artwork also features real Dubliner phrases on a map of roads to represent the lifeblood of the city: the people and their passion for Dublin. The designer’s story – ‘Wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch, reinforcing the high regard in which the city is held.

The result is an iconic limited edition bottle with stand-out appeal that balances the confident, inclusive and contemporary personality of Jameson with its rich, Dublin heritage. The bottle is available in more than 30 markets, demonstrating the global popularity of Jameson with its St Patrick’s Day campaign and its success in raising the momentum of Irish whiskey around the world. 

Daniel Lundberg, Global Brand Director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.

“This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St. Patrick’s Day experience wherever they are.”

A competition offering the possibility to win a trip to Dublin is also associated with the limited edition bottle. Visit Jameson Malta Facebook page for updates and for terms and conditions. The new limited edition bottle is available from March 2015.

Jameson is imported, marketed and distributed in Malta by Farsons Beverage Imports Company Limited, a member of the Farsons Group.