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Diet Kinnie glams up with Accessorize 22/04/2014

Diet Kinnie has teamed up with the internationally renowned brand Accessorize to offer consumers an exciting promotion this spring.

Limited-edition packaging of Diet Kinnie bottles have been specially designed for this promotion and recently launched on the market. Consumers are invited to visit www.dietkinnie.com and to participate by inputting a code found under the label of the promotional bottles. Prizes in this promotion include various gifts from Accessorize including costume jewellery, stationary items and other fun accessories.  There are also a number of vouchers ranging from €5 to €100 in value to be won.  In addition, all participants will be entitled to a chance to win one of two grand prize vouchers from Accessorize, each worth €250.

Diet Kinnie has also teamed up with the cast of the very successful and popular TV series Il-Klikka for this promotion.  In fact the advertising campaign supporting this collaboration features the Klikka girls displaying some items from the new spring collection available at Accessorize.

“We are very excited about this collaboration with one of Malta’s leading beverages, as the brands complement each other perfectly” said Theresa Bartolo Parnis and Jackie Urpani, co-owners of Accessorize Malta.  We have Accessorized the actresses from il-Klikka throughout the series, and are glad that the girls have helped to capture the fun and vivacity that is associated with the Accessorize and Kinnie brands in the colourful campaign images that will be featured on billboards and magazines this summer.  Last but not least, we are pleased that Kinnie customers will have the added pleasure of winning Accessorize gifts!”

Ms Lara Filletti, Brand Executive for Kinnie at Simonds Farsons Cisk plc, commented “Accessorize is an extremely popular brand both in Malta and internationally, and we believe that the joint promotion offers a very attractive proposition to all our loyal consumers. In addition, working together with the cast from Il-Klikka has allowed us to put together a strong and lively campaign which features some of Malta’s up and coming talent”.

Kinnie, Diet Kinnie and Kinnie Zest are produced, marketed and distributed by Simonds Farsons Cisk plc, a member of the Farsons Group.