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Brand management training for Farsons Group marketing team 03/04/2013


Mr Garham Hollins delivering the two-day management workshop organized recently for the Farsons Group marketing team

A two-day brand management workshop was recently organised for the Farsons Group marketing and communications team. Delivered by Graham Hollins from UK company Spine Consulting Limited, the scope of the workshop was to introduce a more disciplined and aligned approach to marketing planning, to introduce a method of finding consumer insights and to improve capability and develop uniformity in the areas of planning and insight. The team also discussed the latest thinking on digital and social marketing and shared best practice examples.

Ms Susan Weenink, Head of Marketing and Communications, was very pleased with the success of the workshop: “Graham’s energy, enthusiasm and expert knowledge in delivering the workshop was instrumental in motivating our team. I am confident that the knowledge and insight gained over these two days from such an expert in the field will go a long way towards the continued professional development of the team.”

This workshop was part of our ongoing commitment towards the training and development of our employees.  We firmly believe that the performance of the Group is also dependent on the motivation, engagement and performance of its employees,” added Ms Antoinette Caruana, Group HR Manager.