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Ballantine’s unveils premium offerings for the gifting season 14/11/2012

Ballantine’s, the No. 1 whisky in Europe, is launching stylish gift packs for its Ballantine’s Finest expressions ahead of the festive period.

Ballantine’s Finest is launching two gift packs ahead of this year’s festivities.

A special gift tin includes the striking Ballantine’s Finest visual cues, in line with the popular expression’s new outer carton. A wrap-around design highlights an embossed crest and logo on both sides, while a debossed seal and signature is placed to be discovered inside the lid.

Aimed at a younger audience, an alternative gifting offering for Ballantine’s Finest is a stylish carrying zip case pack. Made of high density nylon, the pack includes an engraved tin-plate plaque to complete a more youthful, modern appeal.

Peter Moore, Brand Director for Ballantine’s, adds “Our gift packs for Ballantine’s Finest include something for everyone. We expect them to be extremely popular with people looking for eye-catching and stylish gift options in the run up to Christmas.”

Gift packs are available for 70cl products.

Ballantine’s is imported, marketed and distributed by Farsons Beverage Imports Company Limited, a member of The Farsons Group.

About Ballantine’s
Ballantine’s is the No 1 Scotch whisky in Europe, selling over 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.