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Chivas Regal celebrates heritage and sartorial style with new Limited Edition collectible 12/11/2012

Chivas Regal, the original luxury whisky, has teamed up with British luxury shoe designer, Tim Little, to launch a limited edition collectible tin. Chivas Regal 12 Year Old Made for Gentlemen by Tim Little is the first in a series of annual collaborations with modern craftsmen who share a passion for style, discernment, heritage and creativity.

The limited edition tin – designed by Little, the owner and creative director of British luxury shoe label, Grenson – is inspired by the modern gentleman’s wardrobe staple, the handmade brogue. The bold and masculine design aims to appeal to Chivas’ largely-male customer base and features a stylish deconstruction of this classic shoe.

James Slack, Global Brand Director for Chivas Regal, comments: “Made for Gentlemen highlights Chivas’ appreciation of heritage, craftsmanship and luxury. Our core customers are successful, modern gentlemen who seek style and substance in the brands that they connect with. Our collaboration with Tim Little taps into this insight – it’s stylish, distinctive and, importantly, a modern take on the typical whisky gift tin.”

Available in more than 60 markets worldwide, orders for the Chivas 12 Made for Gentlemen Limited Edition by Tim Little have already exceeded two million units, making it one of brand owner Chivas Brothers’ most successful limited editions to date.

Chivas Regal is imported, marketed and distributed by Farsons Beverage Imports Company Limited a member of The Farsons Group.

About Chivas Regal
Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

About Tim Little
British designer and shoemaker Tim Little has designed and crafted footwear for discerning gentlemen for over twenty year. He is the Creative Director and owner of heritage luxury footwear brand Grenson, founded in 1866, and heads up his own brand, ‘Tim Little’ which he launched in 1997. He is credited with transforming Grenson, a traditional English shoemaker, into a contemporary mark of luxury.