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Drambuie unveils new connoisseur expression 14/12/2011

Drambuie Liqueur has recently introduced a new premium expression, Drambuie 15, a refined, drier expression of Drambuie that brings Drambuie Liqueur’s whisky cues to the fore. This is achieved by the careful selection of old Speyside malts with soft, complex fragrance and flavors to complement the aromas of the secret Drambuie recipe. The resulting drink is designed to appeal to malt whisky drinkers and is perfect for sipping and savouring either neat or over ice.

With a nose of Drambuie Liqueur’s aromatic citrus spice, fragrant grass and butterscotch notes, Drambuie 15 has a velvet soft mouthfeel with a tang of lemongrass and warming malty notes, berries and heather. The finish of shortbread and fresh herbs retains the unmistakable long afterglow of the famed Drambuie elixir.

“To reach the high standards required for Drambuie 15, each individual cask is sampled and evaluated, with only the very best casks imparting the Speyside Malt characteristics being selected for use in the product,” said Derek McInally, Whisky Stocks Manager for Drambuie.

With a price point that exceeds that of Drambuie original, Drambuie 15 will appeal to existing Drambuie customers trading up, as well as to malt whisky experimenters.

“Many Drambuie fans are also frequent scotch buyers, particularly malt whisky enthusiasts. This exciting high-quality product, which emphasizes Drambuie Liqueur’s whisky cues, is designed to appeal to their palate, as well as those new to our storied brand,” said Cherie Koster, Senior Brand Manager for Drambuie.

“We have more than 100 years experience in laying down malt reserves to be used in the production of Drambuie. From these reserves we have hand-selected the very best rare 15-year-old Speyside malts to infuse with the elixir, creating a premium new product,” said Koster.  

Drambuie Liqueur and Drambuie 15 are imported, marketed and distributed by Farsons Beverage Imports Company Limited, a member of The Farsons Group.

About Drambuie
Drambuie was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland.  It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices – a recipe kept secret since 1745. From the Gaelic “an dram buidheach” – the drink that satisfies – Drambuie is enjoyed by those who appreciate its timeless, yet distinctive taste. For more information, visit
us.drambuie.com.