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Farsons participates in Rimini Fair 14/03/2011

Simonds Farsons Cisk plc recently exhibited at the annual "Sapore" Food and Beverage Fair held in Rimini, Italy, for the fifth consecutive year.

A major event in the food and beverage calendar, "Sapore" this year attracted more than 70,000 visitors and a host of leading buyers, importers and distributors within the food and beverage trade.

The company stated that it was satisfied with this year's participation as its strong presence attracted a number of interesting and promising leads from importers and distributors in central and northern Italy. These leads are being followed up and the company expects to appoint a number of new regional importers and distributors during the coming weeks.

A spokesperson for Farsons also commented that "following another encouraging year in 2010 which saw Farsons experience record growth in Italy, we are now setting ourselves even more ambitious targets to increase sales in the Italian market in 2011. Most certainly the company's successful participation in the Rimini Fair in association with Cafe Jubilee and supported by Malta Enterprise is a first step towards the attainment of this ambitious objective.

Farsons today has more than a dozen regional importers located across Italy and Sicily and has seen consistent growth in the Italian market since 2006. Its beer sales consist mainly of Cisk Export Premium Lager and its speciality brews Farsons Strong Ale and Cisk Extra Strong Lager which were created specifically for the Italian market.